Every idea starts somewhere. This is ours.
Our Story
The people, the belief, and the process behind 90BREW.
December 10, 2024
It started with a DM on Social Media...
What started as a simple Instagram DM from Janine to Oli, after a latte art story post, quickly turned into long conversations about:
Coffee, sports, our routines, how can we combine all of it...
2025
Building the Feeling
Digging deep before building anything.
Before a logo, before a bag, before a product, we spent weeks defining what 90BREW should feel like and how that lifestyle should live in your kitchen and daily routine.
Turning a feeling into something real took time.
August 2026
Launching the Process
Not a finish line, but the point of it all.
Opening the doors and sharing the journey was never about launch day alone.
It was about falling in love with the process, building routines.
This is just the beginning, and we are getting
One Sip Closer.
Our Founders
Janine Sonis
Olympic gold medalist. Professional soccer player for the Canadian Womens National Team and Denver Summit FC.
Janine has built her entire career around the discipline of showing up and knows exactly what a real morning routine costs and what it gives back in performance.
90BREW is an extension of that.
Janine brings the athlete's perspective to everything we do.
This was never a brand project for her.
It's a daily practice.
One Sip Closer, every single day.
Oli Hackl
Oli built his career behind the camera, telling the stories of pro athletes and global brands, work that grew into a sports creative agency trusted by some of the biggest names in the game.
Behind the camera or in the edit, coffee was always there as his personal ritual that got the creative juice going.
His One Sip Closer moment came when he packed up his life in Austria and moved to the United States.
No guarantee it would work. Just the belief that it would.
90BREW is where all of it lands.
The storytelling, the sports culture, the coffee obsession, and the conviction that if you keep showing up, you get there.
Ethan Sonis
Former pro soccer player and U.S. Youth National Team alum, Ethan spent his career training elite athletes, who are chasing the top, not just a roster spot.
Ethan's approach to athlete performance was built on one rule:
The ones who show up, put in the reps, and do the right work consistently on a daily, are the ones who get there.
90BREW runs on that same rule.
It doesn't matter what's in the cup. What matters is showing up for your morning routine, day after day, until the process starts working for you.
Be more valuable to your team than you were yesterday.